Lower Junction
Choose Your Own Adventure

Lower Junction is new community development located in Toronto. I was part of IDLMR team and we were working with offsite engineers—56 Digital. We've created website for VIP Launch event on October 2016.

My role
Lead Designer, User Experience and User Interface

Design Process

I was working as Lead Designer with a great team to deliver responsive website to promote the event. We’ve started from creating wireframes and then we’ve designed User Interface. Website is simple and we had time to create some smooth animations and transitions. 

I was responsible to communicate with engineers and to provide all necessary instructions and assets. I’ve designed User Interface in Adobe Photoshop. I’ve exported SVG icons and delivered style guideline with instructions. I’ve created animations in Adobe After Effect. 

I wanted to make sure that final results will be as good as possible across desktop, tablet and mobile devices. I knew CSS good enough to give detailed feedback and even to make some final tweaks by myself.

Most important part of process for me is to create simple site-map. It helps me organize content and create instructions for engineers later on.


Marketing strategy created by IDLMR and new website Lower Junction - Choose Your Own were successful. Promoted building sold out soon after an event. Website was also Honourable Mentioned in Awwwards. 

What I’ve learned 

After few months of travel I’ve moved to Toronto. This website was my first project at ILDMR and I was pleased to use my previous experienced to help finish this website. Even if simple, it was a challenge as we’ve been working under time pressure. The deadline was very tight, but we’ve managed to deliver good quality product.